Justifying Investment
The Value of Money in the Future
Taking into Account Risk
Evaluating Business Proposals
8 Topics
Introduction to the 6 Evaluation Criteria
The Payback Period
Net Present Value
Internal Rate of Return
MIRR and Profitability Index
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ACTIVITY: Investment Analysis Quiz
Investing in Brand and Leadership
5 Topics
Introduction
Investing in Brand
Customer Lifetime Value
The Value of a Sales Funnel
Investing in Leadership
Valuation
3 Topics
Shareholder Value
The Market Doesn’t Always Get it Right
Business Valuation
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Investing in Brand and Leadership
Justifying Investment
Investing in Brand and Leadership
Introduction
Not Completed
Investing in Brand
Not Completed
Customer Lifetime Value
Not Completed
The Value of a Sales Funnel
Not Completed
Investing in Leadership
Not Completed
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